•
Choose a destination with resources and attractions suitable to your audience,
budget, and time constraints (don't just go where the boss's spouse wants
to go). Look at your organization's culture and the goal of the
program. Surprise people by mixing it up. If running programs for resellers,
look at what the competition is doing.
• Look carefully at international programs. Depending
on the group, there is almost nothing more exciting than taking a group
overseas. If it's a motivational meeting, you can go to an overseas destination
where you do business. If it's pure incentive travel, the tax implications
are the same no matter where you go.
• Look at the demographic mix of your target audience, as
well as its travel experience.
• Don't worry if you have to travel close to home. With
a creative agency like ours, we can create interesting events in the most
familiar of places.
• Consider individual travel. If you are looking
at offering on-the-spot awards, are looking for an alternative to cash or
merchandise, don't need to foster a group dynamic, or simply can't get everybody
away at the same time, you can benefit from individual travel awards. |
