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nation's largest companies regularly use travel with every critical audience,
from employees to top shareholders. The process of getting away
together in a far-off land, or any off-site location for that matter,
can create bonds that simply don't occur any other way. Even the most
hard-nosed skeptic has respect for travel programs after attending a well-constructed
event and maybe even shedding a tear or two at a particularly moving event.
Properly constructed, a travel program leaves an indelible imprint on
the recipients and can open up candid dialogue that helps all participants
expand their understanding of how to improve performance. The emotions
forged by experiencing an exotic land or exciting city together, even
if some of the time is spent in meeting rooms, become part of an organization's
culture that can help inspire better teamwork and performance for years.
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