| Offer
people enough of an incentive and they'll try to accomplish your goal,
but that doesn't mean they're equipped to do it. Meaningful incentive
programs address not only the desire but also the ability of people to
reach the goal. That means setting attainable goals, communicating them
clearly, and providing for feedback. And no incentive program should be
launched without addressing all of the elements that can affect performance.
Companies often use travel awards and other noncash incentives to distinguish
their campaigns from cash compensation packages, so that the programs
do not become an expected part of an employee's income. Surveys by the
Incentive Federation show that organizations use incentive travel because
it creates lasting memories for the participants and generates positive
buzz throughout the organization. Because they do not have an impact on
compensation, it's easier to use incentives as needed without creating
the impression that people are getting pay cuts when no program is in
gear. |
