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Laws
and Taxes Involving the Incentive Business |
| Here's
an overview of the critical issues involving laws and taxes affecting
the incentive
and motivational meetings business. Please note that these guidelines
do not take
the place of getting appropriate legal or tax advice. |
Incentive
Travel and Meetings
Navigating
the mass of U.S. tax laws can be daunting for even the most experienced
incentive travel professional. The following checklist is designed to guide
you through the maze of regulations.
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How
is incentive travel different from meetings?
What are guidelines for "pure" incentive travel?
When is an award too lavish?
What records need to be kept?
What needs to be filed?
What if business and pleasure are mixed?
What if employees are reimbursed?
Are there restrictions on per diems and mileage?
What about company personnel required on the trip?
What about when spouses share in the award?
Are there special restrictions for foreign travel?
What about cruises?
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Feel
free to call or e-mail
us
with any questions you have:
(800)
301-9673 |
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How
is incentive travel different from meetings?
"Pure" incentive travel awards are given as a prize for reaching set goals.
Recipients are typically customers, employees, independent contractors,
or service providers who have met sales or purchase quotas or performance
goals.
For tax purposes, pure incentive travel is "pleasure travel awarded for
a business purpose." That means the sponsoring company can deduct the cost
of the award (what the business actually paid, regardless of fair market
value), and the recipient must report the fair market value of the award
as income.
A meeting is defined as an event that takes place primarily for the purposes
of educating, motivating, and communicating, without any need for recipients
to perform. Meeting planners should make sure they have documentation to
prove that an event was indeed a meeting, such as agendas, programs, and
premeeting materials. |
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What are the guidelines for "pure" incentive travel?
The crucial phrase in determining deductibility of your incentive award
is whether the program was "ordinary and necessary." However, there is no
clear standard of "ordinary and necessary." If the award program benefits
the sponsoring company (by encouraging high performance), and the awards
are not too lavish, the program usually will be deemed an "ordinary and
necessary" business expense. |
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When is an award too lavish?
In addition to the need for a profitable business relationship between sponsor
and recipient, the value of the award must be in line with the value of
the business benefit provided by the customer, employee, or supplier. The
award of a $5,000 cruise for a customer's purchase of $200 worth of equipment,
for example, would probably be seen as "lavish and extravagant." A red flag
might go up at the Internal Revenue Service (IRS), which would most likely
disallow the deduction.
If the IRS perceives the award as other than furthering that business's
interests, it will treat the award as a gift. The giver is limited to a
deduction of $75 per recipient per year, but the recipient does not have
to report the award as income. |
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What records need to be kept?
The Treasury Department has clear "substantiation and documentation" guidelines
that should be followed, particularly when the recipient is an employee.
Awarding companies should protect their deductions by maintaining an account
book, a diary, or a statement of expense. They should also retain canceled
checks, credit card slips, and hotel receipts. Records should reflect the
amount of each expenditure, times and places of travel, the business purpose
of each expenditure, and the recipient's business relationship to the awarding
company. |
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What needs to be filed?
Awarding companies can protect their deductions by filing the correct
paperwork on recipients. For customers and contractors/suppliers, that means
reporting any award that exceeds $600 in value, provided the recipient is
not a corporation. File form 1099 MISC, along with Form 1096, by February
28 of the calendar year following the year in which the award was made.
If the recipient is an employee, the employer must declare the value of
the award as compensation to the employee and as wages for the purpose of
withholding, using a W2 form. Recipients should know that the full cash
value of the award (including reimbursed expenses) will be counted as gross
income and should be entered on their 1040s. |
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What if business and pleasure are mixed?
"When a trip is taken for the purpose of business as opposed to pleasure,
it is not a 'pure' incentive travel situation," explains Jim Gossett, attorney
for the Society of Incentive Travel Executives (SITE). When a trip is made
for both reasons, then it is a matter of determining which purpose is dominant.
When it's a business trip, expenses to and from the destination might not
be counted as income to the traveler, and may be deductible under certain
conditions. When it's pleasure, those expenses would be counted as income.
Other expenses can be divided into "primarily business" or "primarily pleasure"
categories and treated accordingly.
When expenses are deemed necessary to business and are not reimbursed by
the employer, the IRS throws in a caveat: An employee may deduct only the
amount of total annual business expenses that exceed 2% of his or her adjusted
gross income. The amount of expenses below that limit in not deductible.
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What if employees are reimbursed?
The 2 percent rule makes it important for employees to seek reimbursement
using a plan that conforms to IRS guidelines. If the employer uses an "accountable
reimbursement plan" (employees must substantiate, according to IRS Code
274, each expense being reimbursed), then reimbursed expenses are not counted
as income, are not reported as wages, and are not taxed.
When an employee does not substantiate his or her expenses, reimbursed expenses
are treated as income, must be reported on the employee's W-2 form, and
are subject to income taxes. The employee can deduct these expenses as itemized
miscellaneous deductions subject to the 2% rule. |
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Are there restrictions on per diems and mileage?
The Commissioner of the IRS has the authority to establish standard mileage
rates and per diem rates for business travel. If you elect not to follow
the guidelines, you are still allowed to deduct your actual expenses, but
you must substantiate each item. For more information on per diems, call
800-829-1040 and ask for updates in Code Section 274 of IRS Publication
463. |
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What about company personnel required on the trip?
When company personnel are required to accompany recipients on a trip, their
involvement is treated as a business expense. However, the IRS loves to
challenge these deductions. |
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What about when spouses share in the award?
If the spouse of a recipient is included in a "pure" incentive travel award,
the value of the award becomes part of the couple's income and can be fully
deducted by the awarding company. If the trip is for business, the cost
may be nontaxable (as income) for the recipient, but the spouse's expenses
become nondeductible by the recipient unless he or she can prove that the
spouse's participation served a "bona fide business purpose." The IRS recently
changed the rules to require that the spouse be an employee of the primary
business traveler to claim deductions. |
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Are there special restrictions for foreign travel?
When a trip meets the requirements for "pure" incentive travel, treat foreign
travel as you would any other incentive travel award. Problems arise when
the trip is characterized as a meeting. The IRS does not allow business
deductions for travel to conventions/seminars/meetings outside the "North
American area," unless it's proven that the meeting was directly related
to the conduct of his or her business. |
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What about cruises?
For "pure" incentive travel arrangements, cruises present no special
problem. Business travel on cruise ships can be deductible, subject to general
business travel rules. For conventions/seminars/meetings, travel is deductible
if the taxpayer establishes that:
1) The meeting is directly related to his or her trade or business;
2) The ship is of U.S. registry and makes all of its ports
of call in the U.S. or its possessions;
3) The taxpayer attaches to his or her tax return: a statement
detailing the number of days of the trip and the number of hours devoted
each day to business; a statement signed by an officer of the sponsoring
organization verifying the above information.
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