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Like
other efforts to promote behavior, safety campaigns are a blend of leadership,
employee involvement, communications, and incentives. Here are some critical
issues:
Be proactive. Identify dangerous behavior and then use
education and incentive programs to reduce or eliminate it.
Analyze every aspect of the workplace as it relates to safety.
Construct a clear set of guidelines for preventing unsafe conditions.
Establish these critical components:
1. Regular observation of behavior on the job
2. Goals for improving safety
3. A feedback loop
4. Recognition for improvement
The carrot vs. the stick. Programs that punish unsafe
practices are clearly less effective than those that reward safe ones.
You want full employee participation in the program, so create a clear
incentive component with the help of an incentive marketer, if possible.
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