| Promotion
marketing is defined as any marketing device, other than advertising,
that is designed to stimulate an action or sale. This broad field
includes merchandise and travel premiums and incentives, point-of-purchase
(P-O-P) displays, sweepstakes and contests, event marketing, couponing,
advertising specialties, frequency marketing, licensing, sampling, and
in-store marketing.
Promotion marketing is used to address specific tactical problems or objectives.
With companies focusing increasingly on integrated marketing strategies,
it is frequently linked to advertising, training, meetings, and employee
incentives |
|
